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INTER MARKETING STRATEGY IN ITALY

nest

22 Sep, 2017

Today would like to inform you some valuable data about Italy. Who are interested to marketing their niche product based on Italy that will be very much helpful for him/her.

General view

Approximate total population of Italy is 62million

Main official language is Italian

Other language - German, Slovene and French

Ethnic groups- Italian,

Net user-

The total number of internet user in Italy is more than 39 million and it is about 66% of the total population.

Average internet speed latency 187ms

Average download speed are 15.32mbps and

Average upload speed 3.98mbps

Net usages-

Italian internet user spend their time on internet in on average daily via PC or Tablet 6 hour 10 minutes

Average use through mobile 2 hour 8 minutes and social media using through any device 2 hours.

Top website in Italy

Social media usage in Italy

Total active social media users 31 million it’s about 52% of the population

Total active mobile social users 28 million it’s about 47% of the total number of population

Facebook

The number of active Facebooker is 31 million and 90% of them accessing Facebook through mobile even 74% of users use Facebook in every day. Among them women 48% and Men 52%

Facts about e-commerce in Italy

Visited an online retail store 59%

Purchased a product or service through online 46%

Searched online for a product or service through pc or mobile 56%

Confirm online purchase via laptop or desktop computer 38%

Confirm purchasing through mobile device 23%

Hopefully our information will be very helpful for beginner marketer. Good Luck!

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